A career murderer: Twitter & Co.

06 May

You tweet at your own peril….

Picture appropriated from

By the time you decide to remove your tweets, it will probably been re-tweeted and replied to thousand of times. I am positive that by the time you take that deliberate decision to remove that tweet off your timeline it will be late. This was evidenced by Jessica Leandra Dos Santos (a model) and the libel she posted on twitter. Frankly, I did not know who Leandra was until that Friday morning. For those who live under the rock in an open sea, Leandra tweeted rather irresponsibly (sic). She tweeted “Just, well took on an arrogant and disrespectful k***** inside Spar. Should have punched him, should have.”, she later posted another equally racist rant that I will not take pleasure in quoting.

Little did she know that by the end of the day she would have lost all her sponsorships and that coveted title every model is dreaming of. As far as I know people like Leandra are called ambassadors and they must at all times act in a way that the company they are representing want to be seen by the masses. For her unintelligent tweet, all she got was a punch from her sponsors. They punched her, they really did!

Once upon a time, not so long ago I penned an article in which I was offering tips on how to keep your online presence clean. It is very imperative that one interact responsibly on social media sites. There are professionals who write blogs in their personal capacity and they defend themselves by writing a disclaimer in which they say that they are blogging or tweeting in their personal capacity and the view expressed on their websites are  their own and not of the employers.

Jessica’s incidence is not a stranger to those who follow social media passionately. In 2010, Australian swimmer Stephanie Rice lost her sponsored Jaguar sports car after tweeting “Suck on that you fa***ts!” after the Springboks lost to the Wallabies.

It is obvious that both Jessica Leandra and Stephanie Rice made a big mistake and hopefully they will learn from it – and (with) them learning from it, others will as well.

Facebook, tweet and google + responsibly, and remember when you are drunk and angry stay away from social media. Your job and sponsorship is more important than a 140 character sentence.

Take all but this, tweet at your own peril because twitter & Co (Social networks) are leading cause of career deaths!!!


Posted by on May 6, 2012 in Social Media


Tags: , , , ,

6 responses to “A career murderer: Twitter & Co.

  1. Bafedile Mafologele

    May 6, 2012 at 7:41 pm

    The other question is, why do we go on social media, what is the real purpose thereof?

    It seems many people have make the grave mistake of thinking they are on these sites to impress their friends and followers. Why can’t people just be themselves and stop trying to impress people who couldn’t care less about them.

    These career suicides are bound to continue…I know because I also almost tweeted my career away.

    • Dumi-rocks

      May 7, 2012 at 5:00 pm


      The true story is that “we are on social media to brag our latest acquisitions”. How else then do we justify a person who is neither a celebrity nor influential with over 1000 friends.

      I believe that Twitter and blogs must be used to build out your personal brand, whereas Faceboook must be for people you know personally. By so doing we will be reducing the chance of killing our career by a long haul.

      Tweet, blog and facebook responsibly, medical doctors do not even spend 7 years studying.

      Thanks for you comment!!!

  2. mknnko003

    May 15, 2012 at 10:49 pm

    I read this a week ago but I did n`t find time to comment…

    By the way the most vital point you raised is that “Your job and sponsorship is more important than a 140 character sentence”. I like this. To add, Those who also post their nude pictures especially on Facebook, they should know that nude wont pay their bills. Most people are surprised when they don`t get a certain job, they forget what they post. So to those who are not working yet..keep it clean.

    • Dumi-rocks

      May 16, 2012 at 5:31 am

      I never understand those who post nude pictures on social network while they can do so on FHM or GQ. There is nothing appetising about their unedited, un-photoshoped nude pictures!

  3. John Gilmore

    April 2, 2013 at 8:35 am

    I think this article focusses on the negatives of social media, without talking about the positives. “Tweet at your own peril” sounds as if the author thinks that if you tweet at all, you’re only inviting ruin. The fact is, social media can sink you, but also do wonders for your personal brand. And yes, personal brand is important! Companies that hire will look at your social media profile, so make that work for you. There is a lot to be gained from social media, if used responsibly.

    • Dumi-rocks

      April 2, 2013 at 12:08 pm

      Thanks John.

      Yes, I do admit that I concentrated purely on the negative side of social media for the purpose of the message I wanted to bring across. I do accept the flaw of such an unbalanced writing.

      I do not dispute the fact that social networks do wonders to your personal brand. Not only does it enhance the personal brand, but it increases the chances of networking opportunities.

      Through social networking, twitter to be exact, I have learnt so much, I have learnt things that would take me a number of google searches to know. I have gotten mentors, job opportunities and tangible conversations here on twitter.


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