Monthly Archives: May 2012

A career murderer: Twitter & Co.

You tweet at your own peril….

Picture appropriated from

By the time you decide to remove your tweets, it will probably been re-tweeted and replied to thousand of times. I am positive that by the time you take that deliberate decision to remove that tweet off your timeline it will be late. This was evidenced by Jessica Leandra Dos Santos (a model) and the libel she posted on twitter. Frankly, I did not know who Leandra was until that Friday morning. For those who live under the rock in an open sea, Leandra tweeted rather irresponsibly (sic). She tweeted “Just, well took on an arrogant and disrespectful k***** inside Spar. Should have punched him, should have.”, she later posted another equally racist rant that I will not take pleasure in quoting.

Little did she know that by the end of the day she would have lost all her sponsorships and that coveted title every model is dreaming of. As far as I know people like Leandra are called ambassadors and they must at all times act in a way that the company they are representing want to be seen by the masses. For her unintelligent tweet, all she got was a punch from her sponsors. They punched her, they really did!

Once upon a time, not so long ago I penned an article in which I was offering tips on how to keep your online presence clean. It is very imperative that one interact responsibly on social media sites. There are professionals who write blogs in their personal capacity and they defend themselves by writing a disclaimer in which they say that they are blogging or tweeting in their personal capacity and the view expressed on their websites are  their own and not of the employers.

Jessica’s incidence is not a stranger to those who follow social media passionately. In 2010, Australian swimmer Stephanie Rice lost her sponsored Jaguar sports car after tweeting “Suck on that you fa***ts!” after the Springboks lost to the Wallabies.

It is obvious that both Jessica Leandra and Stephanie Rice made a big mistake and hopefully they will learn from it – and (with) them learning from it, others will as well.

Facebook, tweet and google + responsibly, and remember when you are drunk and angry stay away from social media. Your job and sponsorship is more important than a 140 character sentence.

Take all but this, tweet at your own peril because twitter & Co (Social networks) are leading cause of career deaths!!!


Posted by on May 6, 2012 in Social Media


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